SelfPubU - Training for writers who want to become published authors.

Publish Your Book Program

If you've written a book, you may be wondering "what's next?" You've probably read about all the advantages being a published book author can bring you:

  • Enhanced credibility, so you can stop chasing clients. They start calling you because you're perceived as an expert who stands out from your competitors.
  • An enduring record of the system or techniques that you use to help people. A book acts as your legacy, preserving your ideas for posterity. Many coaches, consultants, and service providers end up explaining the same things over and over again. Wouldn't it be great if you could just hand someone your book instead?
  • Additional income. When you add books and related information products into your offerings, you can get away from the "slave to the hourly wage" aspect of service businesses.

the magic of publishing your own bookBecoming a book author is an incredibly effective way to attract clients and make more money. Many people start by trying to get a traditional book contract but become discouraged by all the hoops you need to jump through. So they turn to self-publishing. But that avenue is complicated too.

When you have access to inside information from someone who has been there and done that in publishing, you can easily avoid some of the potentially expensive pitfalls that make book publishing risky.

That's what the Publish Your Book Program is all about!


Self-Publishing is Becoming Cool

Self-published no longer has to equal "junk." Successful mainstream authors like Seth Godin have announced they will be self-publishing future books.

Even major mainstream media is starting to notice self-publishing. Here are just two recent examples:

zen publishingWith that said, some things never change. When it comes to books, a few universal truths have remained since Gutenberg invented the printing press.

People don't read boring, useless books.

Publishing is more complicated than ever and for your book to have a prayer of competing with the other one million titles out there, you must think about marketing and distribution from the outset.


"The slush pile has gone digital and has unleashed a tsunami of swill onto Amazon and Smashwords. It's going to get even harder for authors to get their books noticed by readers."
~ Lee Goldberg, Author of Two Dozen Books, including the Monk series

When it comes to publishing, you can never have too much knowledge or skill. Investing in education gives you the competitive edge that can move you and your book to the front of the pack.

It's also the edge that can add literally thousands of dollars to your income year after year. When you register for the Publish Your Book Program, you receive access to these courses:

1. Master the Numbers: How to Get an ISBN for Your Book

   

Every book or e-book that gets commercial distribution or that is sold in retail outlets absolutely must have an ISBN. In this course, you learn how to get ISBNs and use them correctly.

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2. Get it Printed: How to Select the Right Printer for Your Book

   

No matter how good a printer is, they may not be the right company to print your book. This course demystifies printing jargon to help you determine the right printer for your book project, depending on your budget and the goals you have set for your book.

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3. Create a Professional Interior: How to Lay Out Your Book

   

Whether you opt to lay out a book yourself or work with a designer, you should know the basic principles of good book design. In this course, you learn the elements you need to include in your layout to make your book look professional.

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4. Design a Cover That Sells: How to Work With a Designer to Create a Compelling Book Cover

   

The cover of your book is vital to your marketing. If you want your book to impress people, the cover needs to be outstanding. In this course, learn tips for designing a cover that gets noticed and appeals to your specific audience.

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5. Add Copywriting Pizzazz: How to Write Great Back Cover Copy that Sells Your Book

   

The back cover of your book is prime marketing real estate and you have only a few seconds to capture someone's attention. In this course, you learn how to craft the right words and design elements to work in this small, but important space.

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Each course is broken up into easy-to-digest lessons. And each lesson is divided up into pages for easier reading and less scrolling. You'll have enough time to learn what you need to know, get your questions answered, and still do the most important thing of all: write your book.

There's More!

Unlike a "boxed" course, you won't be left "high and dry" when you have questions. When you register for our Finish Your Manuscript Program, you also receive:

  • Integrated Discussion Features
    Each lesson has a mini-discussion board built right into it. You don't have to flip back and forth between a separate discussion board and the lesson itself. It's one holistic unit. (No more wading through a bunch of unrelated discussion threads to find answers!) If you're reading along and a question pops into your head, with just one click, you can enter your question, so you don't forget it! The response will be posted right there with your question within the lesson itself.
  • Worksheets That Focus on YOUR Book
    Each lesson in each course in the program includes a worksheet, so you can take what you're learning and apply it to your own book project. The worksheets are PDF files you can download, fill in on your computer, and keep for future reference. The worksheets help you focus on specific actions that move your book project forward.
  • Three Month's Access to the Book Authors Circle ($81 value!)
    The Book Author's Circle is a mastermind group just for authors and publishers. It's full of creative people who love books and writing like you do! You can attend live mastermind calls with your instructor Susan Daffron and fellow BAC members. And you can get feedback on your worksheet answers, ask questions, and get advice on our Writer's Lounge discussion area. As a member of the BAC, you also get access to a list of book publishing resources and discounts on on Logical Expressions training, books, products, and events like the Self-Publishers Online Conference.

Take Your First Step Toward Finishing Your Book Now

We've tried to keep this program affordable, so more people can participate and realize their dream of becoming a published author. Your investment is only $297 for all 5 courses.

It's easy to get started. All you need to do is click the button below to enroll now!

enroll now

You'll be taken to our enrollment page where you can set up your personalized log-in information and pay for your courses.

Don't forget that while you're in each course, you can ask as many questions as you like in our discussion areas and participate in mastermind calls with me. It's like having your own virtual book consultant by your side!

Try It Risk Free!

guaranteeWe want you to love your learning experience at SelfPubU and participating in this growing community of independent authors. If you're not happy, you can cancel at any time. Just send us an email.

Live Long and Publish!

~ Susan Daffron

P.S. If you have any questions, please feel free to call or email us directly and ask!

208-265-6147 (M-F, 9am — 5pm Pacific)
Web: Use our Email Contact Form

Email: sdaffron (at) LogicalExpressions (dot) com
(Note: you'll get an email with a link you need to click to get to my inbox.)

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